Date and Time
Wednesday Feb 7, 2018
11:30 AM - 2:30 PM EST
Wednesday, February 7th
11:45 am Lunch
12:00 pm - 1:00 pm Business Practices Meeting
1:00 pm - 2:30 pm Webinar
Location
ACEC/NC Office
150 Fayetteville St, 13th Floor Conference Room
Raleigh, NC 27601
Fees/Admission
Business Practices Committee Meeting
Description
Please join us for a Business Practices Committee Meeting followed by an ACEC webinar: "Work Together, Win Together: How Marketing and HR Can Collaborate to Win the War for Talent (and Clients too)"
Lunch will be sponsored by The Wooten Company!
Call-in: 1-800-220-9875
Participant Code: 70802561#
Marketing is largely tasked with attracting and engaging clients, HR with attracting and engaging employees. Two separate departments, two separate goals. There's no crossover, right?
Wrong.
There's a significant and distinct connection between a firm’s employees, their internal culture, and their external brand. Add to that, the escalating talent war (and talent shortage), demands non-traditional approaches to both recruitment and retention.
With these and other challenges, it's crucial for marketing and HR teams to collaborate in order to meet their objectives and ultimately help their firms achieve strategic success. But how, exactly, can firms bridge the gap between marketing and HR?
Join Tim Asimos to examine the intersection of marketing and HR and learn how to better align them for a positive impact on your firm’s brand, employees, culture, and bottom line.
TAKEAWAYS:
Align the internal culture with the external brand
Transform employees (past and present) into brand advocates
Apply marketing strategies and tactics to recruitment efforts
Leverage marketing’s skills to improve internal communication
Build a marketing mindset through continuous education and training