• Business Practices Committee Meeting

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    Name: Business Practices Committee Meeting
    Date: February 7, 2018
    Time: 11:30 AM - 2:30 PM EST
    Registration: Register Now
    Event Description:
    Please join us for a Business Practices Committee Meeting followed by an ACEC webinar: "Work Together, Win Together: How Marketing and HR Can Collaborate to Win the War for Talent (and Clients too)"

    Lunch will be sponsored by The Wooten Company!

    Call-in: 1-800-220-9875
    Participant Code: 70802561#


    Marketing is largely tasked with attracting and engaging clients, HR with attracting and engaging employees. Two separate departments, two separate goals. There's no crossover, right?


    There's a significant and distinct connection between a firm’s employees, their internal culture, and their external brand. Add to that, the escalating talent war (and talent shortage), demands non-traditional approaches to both recruitment and retention.

    With these and other challenges, it's crucial for marketing and HR teams to collaborate in order to meet their objectives and ultimately help their firms achieve strategic success. But how, exactly, can firms bridge the gap between marketing and HR?

    Join Tim Asimos to examine the intersection of marketing and HR and learn how to better align them for a positive impact on your firm’s brand, employees, culture, and bottom line. 


    Align the internal culture with the external brand
    Transform employees (past and present) into brand advocates
    Apply marketing strategies and tactics to recruitment efforts
    Leverage marketing’s skills to improve internal communication
    Build a marketing mindset through continuous education and training
    ACEC/NC Office
    150 Fayetteville St, 13th Floor Conference Room
    Raleigh, NC 27601
    Date/Time Information:
    Wednesday, February 7th
    11:45 am Lunch
    12:00 pm - 1:00 pm Business Practices Meeting
    1:00 pm - 2:30 pm Webinar

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